
CA · February 8-9, 2027
Pacific coast · beach-city cocktail rise.
Venue
TBD — Gaslamp Quarter / North Park
Focal points
Beach-city hospitality with a strong military and tourism draw — a growing cocktail scene along the Pacific coast.
Apply
Complete the application to register for San Diego.
Apply HereCurriculum
20 modules across two days — tap any to expand.
Mise en place — how a pro station is built, stocked, and reset between services.
Lead Ambassador + venue bar manager
Closed-toe shoes required. Bring a notebook; tools are provided.
Free-pour counts, jigger accuracy, shake vs. stir, dilution, and ice discipline.
Bacardi Brand Ambassador team
Hands-on station — you will pour every round.
Reading the room, anticipating the next drink, and managing a full bar top.
Senior Ambassador
Bring questions from your own shifts.
Role-play through rushes, comps, refusals, and recovery moments.
Ambassador team + guest GM
Group exercise — be ready to participate.
Shared vocabulary: builds, families, methods, and modifiers.
Lead Ambassador
Glossary handout provided.
Where craft, hospitality, and volume meet — and which lane fits your career.
Panel: working bartender + cocktail program director
Open Q&A at the end.
Walkthrough of the full portfolio — categories, positioning, and signature serves.
Bacardi Portfolio Ambassador
Light tastings; arrive hydrated.
Production, key serves, and on-premise menu strategy for Grey Goose.
Grey Goose Ambassador
Tasting included.
Botanicals, distillation, and classic G&T architecture.
Bombay Sapphire Ambassador
Tasting included.
Modifiers that make a drink — Martini & Rossi, St-Germain, and supporting cast.
Portfolio Ambassador
Tasting flight.
Tequila vs. mezcal, NOMs, terroir, and how to sell the category.
Patrón & Ilegal Ambassadors
Sipping tasting — small pours.
Building your bartender brand: content, tagging, and working with reps.
Bacardi digital team
Bring your phone fully charged.
From punch houses to craft revival — the lineage behind today's bar.
Guest historian + Lead Ambassador
Lecture format with visuals.
The non-negotiables of guest experience — eye contact, timing, and grace under pressure.
Veteran GM guest speaker
Brings frameworks you can use on your next shift.
Resumes, references, and the local network — how to actually land the next role.
USBG chapter rep + Bacardi field team
Bring a current resume if you have one.
Rotate through stations — build, taste, and get live feedback from each ambassador.
Full Ambassador team
Most hands-on block of the program. Wear comfortable shoes.
Styles, regions, and the Daiquiri as the proving ground.
Rum Portfolio Ambassador
Tasting flight.
Grapes, grades, and how cognac shows up behind a modern bar.
D'Ussé Ambassador
Neat tasting.
Scotch blending, single malts, and Irish — what to recommend and when.
Dewar's & Teeling Ambassadors
Flight tasting.
American whiskey, finishing, and the modern bourbon guest.
Angel's Envy Ambassador
Closes with a guided Old Fashioned build.
Agenda
Morning
Afternoon
1:00 PM — Lunch (1 hr) · Reset at 1:30 PM
Registration
Applications for San Diego are handled through our official form. It takes about two minutes.
Apply Here →Speakers
Speaker lineup coming soon.