Oakland market
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CA · September 21-22, 2026

OAKLAND

East Bay · culture-driven hospitality.

Venue

TBD — Uptown / Jack London Square

LocationOakland, CA
Start9:30 AM
DatesSeptember 21-22, 2026

Focal points

East Bay's cultural renaissance — a diverse, community-driven bar scene with deep roots in music and food culture.

Apply

RESERVE YOUR SPOT IN OAKLAND

Complete the application to register for Oakland.

Apply Here

Curriculum

WHAT YOU'LL LEARN

20 modules across two days — tap any to expand.

DAY 112 modules
  • 01Bar Setup & Tools
    What you'll cover

    Mise en place — how a pro station is built, stocked, and reset between services.

    Key speakers

    Lead Ambassador + venue bar manager

    Good to know

    Closed-toe shoes required. Bring a notebook; tools are provided.

  • 02Pouring & Mixing
    What you'll cover

    Free-pour counts, jigger accuracy, shake vs. stir, dilution, and ice discipline.

    Key speakers

    Bacardi Brand Ambassador team

    Good to know

    Hands-on station — you will pour every round.

  • 03Proactive Bartending
    What you'll cover

    Reading the room, anticipating the next drink, and managing a full bar top.

    Key speakers

    Senior Ambassador

    Good to know

    Bring questions from your own shifts.

  • 04Service Scenarios
    What you'll cover

    Role-play through rushes, comps, refusals, and recovery moments.

    Key speakers

    Ambassador team + guest GM

    Good to know

    Group exercise — be ready to participate.

  • 05Bartending Definitions
    What you'll cover

    Shared vocabulary: builds, families, methods, and modifiers.

    Key speakers

    Lead Ambassador

    Good to know

    Glossary handout provided.

  • 06Bartender vs Mixologist
    What you'll cover

    Where craft, hospitality, and volume meet — and which lane fits your career.

    Key speakers

    Panel: working bartender + cocktail program director

    Good to know

    Open Q&A at the end.

  • 07Bacardi Portfolio
    What you'll cover

    Walkthrough of the full portfolio — categories, positioning, and signature serves.

    Key speakers

    Bacardi Portfolio Ambassador

    Good to know

    Light tastings; arrive hydrated.

  • 08Vodka — Grey Goose
    What you'll cover

    Production, key serves, and on-premise menu strategy for Grey Goose.

    Key speakers

    Grey Goose Ambassador

    Good to know

    Tasting included.

  • 09Gin — Bombay Sapphire
    What you'll cover

    Botanicals, distillation, and classic G&T architecture.

    Key speakers

    Bombay Sapphire Ambassador

    Good to know

    Tasting included.

  • 10Vermouth & Liqueurs
    What you'll cover

    Modifiers that make a drink — Martini & Rossi, St-Germain, and supporting cast.

    Key speakers

    Portfolio Ambassador

    Good to know

    Tasting flight.

  • 11Agave — Patrón, Cazadores, Ilegal
    What you'll cover

    Tequila vs. mezcal, NOMs, terroir, and how to sell the category.

    Key speakers

    Patrón & Ilegal Ambassadors

    Good to know

    Sipping tasting — small pours.

  • 12Social Media Training
    What you'll cover

    Building your bartender brand: content, tagging, and working with reps.

    Key speakers

    Bacardi digital team

    Good to know

    Bring your phone fully charged.

DAY 28 modules
  • 01Bartending History
    What you'll cover

    From punch houses to craft revival — the lineage behind today's bar.

    Key speakers

    Guest historian + Lead Ambassador

    Good to know

    Lecture format with visuals.

  • 02Hospitality 101
    What you'll cover

    The non-negotiables of guest experience — eye contact, timing, and grace under pressure.

    Key speakers

    Veteran GM guest speaker

    Good to know

    Brings frameworks you can use on your next shift.

  • 03Job Resources
    What you'll cover

    Resumes, references, and the local network — how to actually land the next role.

    Key speakers

    USBG chapter rep + Bacardi field team

    Good to know

    Bring a current resume if you have one.

  • 04Round Robin
    What you'll cover

    Rotate through stations — build, taste, and get live feedback from each ambassador.

    Key speakers

    Full Ambassador team

    Good to know

    Most hands-on block of the program. Wear comfortable shoes.

  • 05Rum — Bacardí, Havana Club, Santa Teresa
    What you'll cover

    Styles, regions, and the Daiquiri as the proving ground.

    Key speakers

    Rum Portfolio Ambassador

    Good to know

    Tasting flight.

  • 06Cognac — D'Ussé
    What you'll cover

    Grapes, grades, and how cognac shows up behind a modern bar.

    Key speakers

    D'Ussé Ambassador

    Good to know

    Neat tasting.

  • 07Whiskey — Dewar's, Aberfeldy, Teeling
    What you'll cover

    Scotch blending, single malts, and Irish — what to recommend and when.

    Key speakers

    Dewar's & Teeling Ambassadors

    Good to know

    Flight tasting.

  • 08Bourbon — Angel's Envy
    What you'll cover

    American whiskey, finishing, and the modern bourbon guest.

    Key speakers

    Angel's Envy Ambassador

    Good to know

    Closes with a guided Old Fashioned build.

Agenda

SCHEDULE

Morning

  • 8:00 AM — Ambassadors arrive, set up
  • 9:30 AM — Students arrive · coffee & breakfast
  • 10:00 AM — Intros, objectives, housekeeping
  • 10:20 AM — Mise en Place & Bar Tools
  • 11:00 AM — Pouring and Mixing
  • 11:10 AM — Proactive Bartending / Scenarios
  • 12:00 PM — Definitions Overview
  • 12:30 PM — Bartending vs Mixology
  • 12:45 PM — Questions

Afternoon

1:00 PM — Lunch (1 hr) · Reset at 1:30 PM

  • 2:00 PM — Bacardi Portfolio
  • 2:15 PM — Grey Goose (Vodka)
  • 3:00 PM — Bombay (Gin)
  • 3:30 PM — Vermouth & Liqueurs
  • 3:45 PM — Break
  • 4:00 PM — Agave
  • 4:30 PM — Closing & Q&A
  • 4:50 PM — Session ends

Registration

APPLY — OAKLAND

Applications for Oakland are handled through our official form. It takes about two minutes.

Apply Here →

Speakers

OAKLAND SPEAKERS

Speaker lineup coming soon.